![]() Again, you should focus on adding the categories that are most specific to your business. Note: Skip adding categories that seem redundant. Only choose categories that directly apply to your business! Doing so will negatively impact your store’s local ranking. Instead, the pastry shop owner should claim their own listing and choose “pastry shop” as their primary category. Google suggests that you select categories that complete this statement: “This business IS a” rather than “this business HAS a”.ģ) Try minimizing the amount of additional categories that you add. Although you may be tempted to select as many categories as possible, it’s important not to. For example, if you run a furniture business that also includes a pastry shop, avoid adding the category “pastry shop”. Don’t add additional categories in an attempt to list all of your products, amenities, and services. For example, if you sell gift baskets, choose “gift basket store” instead of “gift store”.Ģ) Your primary category and additional categories should describe your retail business as a whole. Which can be broken down into the following points:ġ) Be as specific as possible when choosing a primary category. The more specific you are when choosing your primary category, the less local stores/businesses you will be competing against. ![]() Google provides specific guidelines on how to choose a business category. Google can detect category information about your retail business from across the internet (including your own website and other mentions from across the web).īest Practices for Choosing a Business Category.It is best to choose a more general category if you cannot find the one that you had in mind. Focus on selecting the most relevant and specific categories for your business. You can select up to 9 additional categories (other than your primary category) to describe your business.It is also the most important – Google prioritizes your primary category in it’s search algorithm. You can only select 1 primary category for your GMB listing.This is the category that people see on your business listing.It’s important to be specific when choosing your business category -the category you choose determines how local shoppers find you!įor example, if your primary category is “pet supply store”, your business will show up on Google when shoppers search for “pets”,”pet food”, or “pet supplies” in the area. Your business category on your Google My Business listing is used to describe the type of business you operate (pet store, hardware store, grocery store etc.). Once you’ve entered your business information in Google My Business (GMB), the next step is to pick an accurate business category.
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